2018 Lincoln Continental
What’s interesting is that in terms of performance, today’s luxury sedan market is showing signs it’s going back to the future, putting an emphasis on coddling performance over cornering prowess. That may not play well for marketers who love to show their cars hustling over Alpine passes or powersliding on dry lake beds, but it’s probably more consistent with the way buyers actually drive, and it’s certainly more in line with Our Autonomous Future.
If not a total refutation of the sporty Germanic driving character that nearly all luxury automakers have been tilting at for decades, this change is at least a significant development. Need proof this trend has legs? Look no further than new cars like the Genesis G80 and G90, Volvo S90, and this car, Lincoln’s reborn Continental.
Yes, Lincoln Continental. It’s been a while since we’ve heard those two names together. In fact, it’s been 15 years since Ford’s luxury brand offered a Continental, and it’s been much, much longer since the famed nameplate wasn’t an embarrassing, tarnished mess. This new 2017 model not only aims to restore some luster to one of the great monikers in all of motoring, it’s on a mission to make Lincoln relevant again — not just here in North America, but in China, the world’s largest car market, where the brand will have to succeed if it has any hopes of surviving at all.
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