Honda Sensing Features Demonstration

Honda Sensing Features Demonstration

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Marking a major milestone in its history of safety leadership and innovation, Honda today announced U.S. sales of vehicles equipped with the Honda Sensing® suite of advanced safety and driver-assistive technologies has reached the one-million mark. Honda also will have standard Honda Sensing across the entire lineup by the 2022 model year. In addition, the Insurance Institute for Highway Safety (IIHS), an independent, nonprofit organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes, together with the Highway Loss Data Institute (HLDI), which publishes scientific studies of insurance data, issued a study on the effectiveness of Honda Sensing that determined its application resulted in significant reductions incollision claim severity, claim rates for damage to other vehicles or other property, and claim rates for injuries to people in other vehicles or others on the road.

The IIHS study looked at more than 327,000 total insured vehicle years1 of 2016 model-year Accords, Civics and Pilots since this was the first model year Honda Sensing was available as an option on all trims2. The 2016 model-year vehicles in the population without Honda Sensing served as the control vehicles in the study. When looking at the benefits of Honda Sensing, particularly the utility of the Forward Collision Warning and Collision Mitigation Braking System (with automatic emergency braking or AEB), the study concluded that even if a crash is not avoided, it is likely the striking vehicle at least slowed before the crash due to those systems, and noted the likelihood of injury is reduced when speed is reduced.

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