Singer Lana Del Rey is set to become the new face of Swedish high street store H&M.

Lana Del Rey is set to become the new face of H&M.
The ‘Video Games’ singer – who already has a Mulberry bag named after her – is said to be in the middle of shooting a campaign for the Swedish high street store, with the ads being revealed later this year.
A source told the New York Post newspaper: ”She’s shooting an H&M campaign in New York.”
Earlier this year, luxury label Mulberry created a bag in her honour and she admits it was a dream come true.
She said: ”I love the design, it’s a perfect mix between old school Hollywood and contemporary style. It’s an honour that such a classic and prestigious brand would name a bag after me.”
Mulberry creative director Emma Hill added: ”We wanted to design a gorgeous bag that reflected Lana Del Rey’s style and beauty so we thought the bag should be simple and structured yet relevant for now and recognisable instantly as a classic Mulberry piece. We wanted it to be functional with an uptown twist as Lana is such a wonderful uptown girl herself; its shape implies structure yet it has gorgeous squidgeablity! To me it also had to be very Mulberry, very us so we gave it the classic postman’s lock hardware and a great front pocket – for all your bits and pieces! It’s a mixture of Mulberry, a touch of Lana’s old-school glamour, and total practicality: it’s quickly become our best friend!”

Singer Lana Del Rey is shown in this publicity photo released to Reuters January 27, 2012. Rarely has a pop star just starting out been so loved and loathed as Lana Del Rey, the 25-year-old who has filled acres of column inches even before her debut album ‘Born to Die’ hits shelves next week.

Lana Del Rey attends the Q awards at The Grosvenor House Hotel on October 24, 2011 in London, England.

Lana Del Rey at The Q Awards – Arrivals.
Lana Del Ray Performs At Scala In London.

Singer Lana Del Rey performs during the Mulberry SS12 Dinner at Chateau Marmont on December 8, 2011 in Los Angeles, California.

Singer Lana Del Rey (Elizabeth Grant) arrives at the ‘Late Show With David Letterman’ taping at the Ed Sullivan Theater on February 2, 2012 in New York City.

Singer Lana Del Rey performs at Amoeba Music on February 7, 2012 in Los Angeles, California.

The Producers & Engineers Wing Of The Recording Academy’s 5th Annual GRAMMY Event.

The 54th Annual GRAMMY Awards – P&E Wing Event.

Singer Lana Del Rey arrives at the Mulberry Autumn/Winter 2012 show during London Fashion Week at Claridge’s Hotel on February 19, 2012 in London, England.

UCLA Institute Of The Environment And Sustainability Presents An Evening Of Envrionmental Excellence.

Lana Del Rey arrives for the BRIT Music Awards at the O2 Arena in London.

Singer Lana Del Rey arrives at the Metropolitan Museum of Art Costume Institute Benefit in New York.

Singer Lana Del Rey arrives at the Metropolitan Museum of Art Costume Institute Benefit in New York.

Singer Lana Del Rey arrives on the red carpet for the screening of the film ‘Moonrise Kingdom’, by director Wes Anderson, in competition at the 65th Cannes Film Festival May 16, 2012.
Source from: http://lifestyle.malaysia.msn.com/fashion/photoviewer.aspx?cp-documentid=250307999#image=1
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